AR/VR Archives - PharmaLive

Agenda 2020: The data will see you now

Agenda, AR/VR, Customers, Data, Department of Health and Human Services (HHS), February 2020, Healthcare Communications Agencies, Issue Archives, Marketing & Advertising, Mixed Reality (MR), Physicians, Special Features

Those pesky ones and zeros lurked behind virtually every key trend in pharma marketing in 2019, and their influence will only grow in 2020.

February 24, 2020/by Joshua Slatko

Leadership representing the 2018 Manny Award agency and network winners and finalists share their views on various healthcare industry trends and developments.

December 12, 2018/by Andrew Humphreys

AR/VR Special Feature 2018: The agency perspective

Apple, AR/VR, August 2018, Consumers, Google, Healthcare Communications Agencies, Issue Archives, Marketing & Advertising, Special Features, Technology

Med Ad News spoke with Gene Fitzpatrick, senior VP of engagement strategy for Ogilvy CommonHealth Worldwide, about the future of augmented and virtual reality in healthcare marketing.

August 9, 2018/by Joshua Slatko

AR/VR Special Feature 2018: Beyond the hype – AR and VR in healthcare

AR/VR, August 2018, Business, HCPs, Issue Archives, Microsoft, Smart Phones, Special Features, Technology, Wet Age-Related Macular Degeneration

Augmented reality (AR) and virtual reality (VR) have experienced incredible growth since 2013, when the first Oculus Rift VR headset hit the market and provided a whole new sense of what was possible.

August 9, 2018/by Administrator