Sandy J. Falk, MD, was named Editor-in-Chief of The Merck Manuals, a digital medical reference available for free to all both online at www.MerckManuals.com and as mobile apps with versions for healthcare professionals and consumers.

Tokyo-based Takeda Pharmaceutical agreed to pay $1.85 million as a settlement with consumers who filed a lawsuit against the company for allegedly delaying the commercial release of a generic, cheaper version of the ADHD drug Intuniv.

CrowdPharm, an independent full-service agency that has one of healthcare’s largest networks of global talent, announced a strategic partnership with independent consumer advertising agency Bernstein-Rein to develop powerful direct-to-consumer (DTC) brand communications.

Johnson & Johnson is voluntarily recalling five Neutrogena and Aveeno brand aerosol sunscreen products after detecting a cancer-causing chemical in some samples.

Do you still have your Marketing 101 textbook? If it devotes a chapter to the “Four Ps of Marketing,” it’s time to throw it out. There is a whole new P-centric marketing mix that is poised to shake up the marketing landscape. 

Apple, Microsoft, Amazon, and Google/Alphabet are the first companies to reach market capitalization of over a trillion dollars, with no end in sight for continued exponential growth across the technology sector. At the core of their jaw-dropping success is a revolution in the customer experience, triggered by digital and empowered through data-driven personalization.

As the U.S. moves from managing COVID-19 to managing a recovery, it is clear that the pandemic lockdowns had a profound impact on how people consume media, how they receive healthcare information, and their expectations changed around how brands connect with them. For marketers, building brand value with customers will be tantamount to marketing success in this brave new world. 

Finding more information about your personal health or the health of your family has never been more meaningful than over the past year. For many individuals, patients and consumers, the need to address myriad questions and seek out additional areas of interest has become a quest. But in an age when information is ubiquitous and public health is top of mind, a new study on health fluency indicates that the road to such insight is now paved with multiple lanes and involves more than the traditional health care organizations and companies relied on before.

Amanda Powers-Han, Senior Partner and Chief Marketing Officer for Greater Than One, explores some real-life technology applications that are transforming healthcare today and tomorrow.

If organizations want to maintain a trustworthy image and connect with their customers, transparency in the pharmaceutical industry needs to become a higher priority. One way to address this situation is to highlight the commitment to ingredient traceability.