Stephen Hoelper, President, North America at Doceree, analyzes why life sciences brands need to move beyond vanity metrics for point-of-care campaigns.

As global corporations reach deeper into every part of our lives, marketing is evolving into something unrecognizable. According to Michael Farmer, in the Mad Men Era of the 1960s and 70s, your average creative agency was responsible for roughly 350 deliverables a year—whether they were print copy, radio scripts, or billboard headlines. Today? The average number of deliverables per creative per year is over 10,000.

Relevate Health is the new brand identity born out of the strategic combination between Relevate Health Group, a data-driven marketing products and services communications firm, and Arteric, a digital marketing consultancy whose engagements embody proprietary AI and machine learning (ML) driven analytics.

Imre has expanded the agency’s focus on earned activation with the addition of Bria Rooney as Vice President of Public Relations.

Med Ad News talked to the management team of LevLane about the process of building best brands, key factors in producing a successful brand launch, navigating the launch of new products and campaigns with clients during the COVID-19 pandemic, and other topics.

CrowdPharm, an independent full-service agency that has one of healthcare’s largest networks of global talent, announced a strategic partnership with independent consumer advertising agency Bernstein-Rein to develop powerful direct-to-consumer (DTC) brand communications.

By 2023, marketers will no longer have access to third-party cookies on Google Chrome. The move aligns with the policy of Apple Safari and Mozilla Firefox, which have already blocked third-party cookies and left Chrome representing 92 percent of the remaining cookies on the internet. Many pharmaceutical brands have not invested solely in a cookie-based approach over the years, so those marketers were able to pursue additional marketing tactics on endemic and Point of Care channels to engage physicians during campaigns.

Do you still have your Marketing 101 textbook? If it devotes a chapter to the “Four Ps of Marketing,” it’s time to throw it out. There is a whole new P-centric marketing mix that is poised to shake up the marketing landscape. 

MicroMass, a leading full-service health communications agency, unveiled Human Dynamics, which is a game-changing approach to help pharmaceutical brands connect with patients and create a better experience.

Organon on June 3 celebrated the launch of the global women’s health company with employees and women from around the world, as the Organon executive leadership team rang the opening bell at the New York Stock Exchange (NYSE). Recognizing the need to listen to and act on women’s experiences to address the challenges in women’s health, Organon gathered voices from around the world to create the “Wall of Voices,” a multimedia installation outside of the NYSE.