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The Pulse of the Pharmaceutical Industry

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Sales and Marketing: Facts & Figures

Health care continues to be one of the top issues that voters want to hear candidates talk about during their 2018 congressional campaigns, according to the results of Kaiser Health’s June 2018 tracking poll.

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Democrats refocus fight against Trump’s Supreme Court nominee on healthcare

Democrats reoriented their uphill push to block U.S. Senate confirmation of President Donald Trump’s nominee to the Supreme Court, moving healthcare to the center of their strategy and putting less emphasis on abortion rights.

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U.S. charges 601 people in healthcare fraud, opioid crackdown

The U.S. Justice Department announced charges against 601 people including doctors and nurses for taking part in healthcare fraud and opioid-related crimes that resulted in more than $2 billion in losses.

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Has Trump been good for medical marketing?

While many of us from blue states and urban bubbles fret over some of the actions of President Donald Trump, it’s good to take a clear-eyed view of whether or not Trump and this administration has been good for the medical marketing industries. Moreover, it’s useful to consider how a “blue wave” in the midterm elections might change the dynamic.

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LevLane Named Agency of Record for Personalized Wellness Leader Genomind

LevLane has been named an agency of record for the launch of a new wellness testing product from Genomind.

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Alibaba injects pharmacy assets into healthcare unit in $1.4 billion deal

Chinese e-commerce giant Alibaba Group Holding Ltd. will inject some of its online pharmacy business into a listed unit in a deal valued at HK$10.6 billion ($1.35 billion), the firm said in a statement.

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Healthcare, freelanced: Where will gig economy workers get coverage?

There are plenty of problems lurking on America’s career ladder, but here is a big one: the U.S. healthcare systems are designed for the workforce of 1950.

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New “Top 10 Trends in Health Economics and Outcomes Research” Webinar Announced

ISPOR, the professional society for health economics and outcomes research, announced that registration is open for a new webinar that reviews the, “Top 10 Trends in Health Economics and Outcomes Research.”

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U.S. healthcare spending to climb 5.3 percent in 2018: agency

United States health spending is projected to rise 5.3 percent in 2018, reflecting rising prices of medical goods and services and higher Medicaid costs.

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Five Keys for How You Can Make Marketing All About the Patient

There is a fundamental disconnect between companies and consumers: Healthcare brands often fail to address patients’ emotional journeys.

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October 2019 Focus: Top 50 Company Profiles & Financials, Outcomes Creativity Index, and more!


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