Thinking like a consumer marketer allows you to discover patients’ mindsets, how they operate daily, and how they move through their lives. This approach can bring a higher level of empathy and authenticity that attracts patients rather than having to chase them. Following these suggestions can help create a patient-centric media strategy that will appeal to your target audience, so they can make better decisions to improve their care and quality of life.

Outcome Health and seven leading organizations in healthcare marketing, media, content creation and advocacy will #ShareTheScope in a one-day campaign on July 22 by turning over their social media channels to eight organizations and influencers focused on health issues and disparities facing the Black community.

MJH Life Sciences officially launched Medical World News, a first-of-its-kind 24-hour news program offering insights on the latest news in health care.

Healthline Media – the world’s number one digital health information property with more than 250 million monthly visitors – appointed Matthew Urbanos as Vice President of Brand, a new position in the company reporting to Senior Vice President of Marketing Tracy Rosecrans.

Ed Mitzen, founder of national full-service health and wellness marketing agency Fingerpaint, announced the publication of “More Than a Number: The Power of Empathy and Philanthropy in Driving Ad Agency Performance” with ForbesBooks, the exclusive book publishing imprint of Forbes Media.

Value has so many meanings, but unfortunately the term has become synonymous with cost in the media/political landscape. As agency partners, we can help redefine how our clients communicate value to all audiences: HCPs, patients, caregivers, payers, investors, media at large and even to employees.

Healthline.com, the flagship site of Healthline Media, passed WebMD.com as the number one ranked health information site in the United States with 72.9 million unique monthly visitors as measured by Comscore in January 2020.

Healthline Media’s popular health website Medical News Today jumped to #3 in the online health information category surpassing MayoClinic.org, according to Comscore’s July report.

Healthline Media appointed Steve Swasey as vice president of Communications and Laurie Dewan as vice president of Consumer Insights.

Stacey Deziel joined Solve(d), FCB Health Network’s data science, marketing analytics and media offering. Benjamin Assor joined Solve(d) as director, media activation.