SOLVE(D), IPG Health’s data, analytics and media company, announced the addition of five industry leaders to the agency, boosting the unit’s leadership bench strength.

Fingerpaint, biopharma’s global commercialization partner for analytics-enabled integrated solutions, was named to Adweek’s Fastest-Growing Agencies list.

Sandy J. Falk, MD, was named Editor-in-Chief of The Merck Manuals, a digital medical reference available for free to all both online at www.MerckManuals.com and as mobile apps with versions for healthcare professionals and consumers.

Although the U.S. Bankruptcy Court approved the OxyContin maker’s reorganization plan that freed the Sacklers from greater financial accountability and shielded them from additional lawsuits, the Department of Justice moved to block the Purdue Pharma bankruptcy deal.

Imre has expanded the agency’s focus on earned activation with the addition of Bria Rooney as Vice President of Public Relations.

New York Governor Kathy Hochul revealed 12,000 more people died of Covid-19 than was reported under her predecessor, making good on Hochul’s promise for greater transparency on just her second day leading the state.

With a focus on how technology and vision can bring transformational innovation, WPP company CMI Media Group and NMSDC certified diverse supplier Compas announced the appointment of Oleg Korenfeld as Chief Technology Officer.

CrowdPharm, an independent full-service agency with one of healthcare’s largest networks of global talent, announced a strategic partnership with True Media to provide integrated, data-driven media strategy that influences customer behavior.

CMI Media Group (a WPP company) and Compas (a NMSDC certified diverse supplier that is minority-owned) announced the appointment of Marjolein Bruurs as Chief Financial Officer.

Do you still have your Marketing 101 textbook? If it devotes a chapter to the “Four Ps of Marketing,” it’s time to throw it out. There is a whole new P-centric marketing mix that is poised to shake up the marketing landscape.