Do you still have your Marketing 101 textbook? If it devotes a chapter to the “Four Ps of Marketing,” it’s time to throw it out. There is a whole new P-centric marketing mix that is poised to shake up the marketing landscape. 

Most pharmaceutical companies are not harnessing collected data for one-to-one marketing. Here are 7 ways to jumpstart data personalization in your company.

Are marketers just paying lip service to the idea that the patient is in charge when it comes to developing patient acquisition and support programs?

There is a fundamental disconnect between companies and consumers: Healthcare brands often fail to address patients’ emotional journeys.

Marketers need to dig deeper to facilitate communications that are dynamic enough to reach and engage patients on a more personal, emotional level.