Amgen and AstraZeneca unveiled their first, direct-to-consumer U.S. advertising campaign in severe asthma called “Be You.” Launching ahead of Asthma & Allergy Awareness Month in May, the “Be You” campaign leverages visually distinct animated characters who do not let their disease define them. The campaign aims to raise awareness about a new severe asthma medicine called TEZSPIRE (tezepelumab-ekko).
Novavax Inc. announced the launch of the biotechnology company’s global unbranded ‘We Do Vaccines’ and ‘Know Our Vax’ programs, educational efforts aimed to help protect the health of people everywhere in the fight against COVID-19 and other deadly infectious diseases, such as influenza.
Domestic violence nonprofits Safe in Harm’s Way Foundation Inc. and DomesticShelters.org, a service of Theresa’s Fund, are partnering with IPG Health company Neon and the Out of Home Advertising Association of America (OAAA) to continue raising nationwide awareness of domestic abuse. Experts say the COVID-19 crisis prompted a shadow pandemic or uptick in domestic abuse and the campaign aims to connect victims of abuse with the help they need through out of home advertising.
AREA 23 (an IPG Health company) launched the multi-platform campaign “Lil Sugar” in collaboration with global non-profit organization Hip Hop Public Health to raise awareness about the hidden sugars in many foods.
McCann Health New Jersey is launching a new campaign for Evofem Biosciences Inc.’s revolutionary hormone-free birth control product, Phexxi. Starring Emmy® Award winning actress Annie Murphy, the cheeky and flirty campaign “House Rules” was led by an all-female creative, strategy and account team.
Med Ad News spoke with Klick Health’s Amy Gomez, senior VP, diversity strategy, and Samantha Dolin, executive creative director, about the agency’s “Rise Above COVID” cross-cultural marketing campaign for the ACTIV-2 trial.
On the heels of a significant new product introduction for a biotech client, full-service healthcare agency QBFox Healthcomm announced the promotion of three key staffers who drove the launch: Jason Doce, George Abdy and Mark Vespole.
FCB New York and FDA’s Center for Tobacco Products announced the launch of the next installment of “Little Lungs,” an effective smoking prevention campaign for teens that portrays a set of lungs stunted by teenage smoking.
In early October, FCB Health Network proudly launched #WhyVote, a non-partisan campaign that uses the power of storytelling to inspire and empower Americans to vote. On October 30, FCB Health Network partnered with Black Rock Coalition and Club House Global to host the apex of the #WhyVote initiative’s 2020 efforts: #WhyVote Live – A Virtual Pep Rally to the Polls.
Outcome Health announced the launch of Who Saves Me?, a campaign to bring awareness to the overwhelming percentage of physicians who quietly suffer from burnout and mental health struggles.
