Jeremy Schafer, senior VP at Precision for Value, answered questions from Med Ad News as to what manufacturers can do if price disclosures in ads become a reality.
The healthcare ad industry continues to thrive and adapt to the new demands for relevance and creativity.
Lions Health is a dedicated two-day event held annually within Cannes Lions in France. Lions Health is billed as the only place in the world to experience talks from leading pharmaceutical, healthcare, wellness, biotechnology and medical marketing practitioners. Event management says Lions Health is built to deliver the insights, ideas, tools and techniques that lead to life-changing outcomes.
Huntsworth Plc., the parent company of the Evoke Group of health and wellness marketing companies, made a major move by acquiring Giant Creative Strategy, the largest healthcare agency on the West Coast. In addition, Marci Piasecki – an industry veteran with more than 30 years of healthcare advertising experience – joined Evoke Health as a member of the agency’s executive leadership team.
As drug prices fall under increased scrutiny, payers and regulators are targeting some key initiatives that could change the dynamic of pharmacy benefit management over the next 12 months. These emerging trends point to potentially rougher terrain for drugmakers looking to increase market share as payers take a more active role in enforcing formularies.
A recent study of DTC advertising appearing in the Journal of General Internal Medicine concluded that few broadcast ads are compliant with FDA’s guidelines. The reality, though, might not be so cut and dried.
Let’s have a peek in the crystal ball 10 years into the future. What will agencies look like then? What will the marketplace look like?
LevLane has been named an agency of record for the launch of a new wellness testing product from Genomind.
SQI Diagnostics Inc. and Microdrop LLC announced a commercial agreement to serve the rapidly growing direct-to-consumer healthcare diagnostic testing market.
2017 was a very good year for many of the agencies profiled in this annual directory featuring the leading healthcare communications agencies. Some reported individual setbacks, but they were still able to overcome these. As a wave of new drugs and biologics hit the market, several of the top healthcare agencies supported their launches.
Med Ad News Announces Finalists for the 2018 Manny Awards and Names Sharon Callahan, CEO of TBWA\WorldHealth, as Industry Person of the Year
Med Ad News announced the nominees for the 29th Annual Manny Awards and named TBWA\WorldHealth CEO Sharon Callahan as the Industry Person of the Year.